As part of a CRM initiative, these collectible meaningful objects were created to humanize Randstad further, bind clients, and turn account numbers into smiling relationships. The power of connection and the beauty of professional excellence are celebrated through collectible gifts given to Randstad’s clients and friends. For this human resources and employment agency, this collectible family of icons represents various professions and already includes a cook, a nurse, a teacher, a banker, a call center agent, a trucker, an IT specialist, a mechanic, an engineer, a secretary, five limited editions and more to come. With embedded magnets, each character gently holds hands in unity, paying homage to a vision of connecting, nurturing, and growing talent.

Caption: Talents, design by Marcel Wanders for Randstad, 2015

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