Decorté & Marcel Wanders Celebrate Partnership that Brings the Most Radiant Skin Beauty to the World

Since 2009, Decorté and Marcel Wanders have shared a vision that beauty should be experienced with every sense. Bringing together Japanese scientific excellence with the Art Direction of Marcel Wanders, the partnership has grown into a world where innovation, craftsmanship and imagination exist in perfect harmony. Together they have shaped a creative language that transforms everyday rituals into moments of beauty, inviting people to slow down, to dream and to rediscover the joy found in the smallest details.

For Marcel Wanders, beauty begins long before a product is used. It lives in the anticipation of opening an object, in the pleasure of its touch, in the way light reveals its form and in the story it carries. This philosophy has guided every creation, turning cosmetics into treasured objects and daily routines into meaningful rituals. Inspired by nature, romance and transformation, each design celebrates femininity with warmth, elegance and a sense of wonder.

Over the years, this shared vision has unfolded across collections that have become icons in their own right. From the pioneering AQMW skincare collection and the iconic AQMW make up line to the refined world of Decorté AQ and AQ Meliority, Marcel Wanders’ creative direction established a distinctive design language of sculptural forms, intricate reliefs and luminous surfaces that continues to define the Decorté universe. The story extends into fragrance through the Vice and Virtue and Kimono collections, where scent, design and storytelling come together to express beauty as an emotional experience.

Marcel Wanders’ creative direction extends beyond the collections into spaces designed to immerse visitors in the Decorté universe. From Maison Decorté in Ginza to flagship stores in Tokyo and Shanghai, every interior has been conceived as an invitation to experience beauty through atmosphere, material, light and emotion. Rather than simply presenting products, these spaces create a complete world where craftsmanship, hospitality and imagination become part of every encounter with the brand.

Among the most celebrated expressions of the partnership is the annual Marcel Wanders Powder Collection. Introduced in 2011 with The House of the Powder Genie, each limited edition unfolds as a new story inspired by gardens, butterflies, dreams and timeless symbols of transformation. Porcelain, crystal and finely crafted metalwork elevate every compact beyond cosmetics, creating collectible objects that are treasured long after their original purpose has been fulfilled. Each edition becomes another chapter in a narrative where beauty is designed to endure.

More than fifteen years after it began, the collaboration between Decorté and Marcel Wanders continues to evolve. Each year brings new creations that build upon this shared vision, enriching the Decorté universe with fresh stories, new expressions of craftsmanship and timeless beauty. It is a living partnership where science and poetry continue to inspire one another, proving that the most enduring ideas are those that never stop growing.

Caption:

(Product or Collection name), design by Marcel Wanders for Decorté, 2009-present

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