Hating camping but loving to hang out in style, the collection subverts the camping concept, focusing instead on the stylish urban outdoors. The ultimate urban outdoors requires the perfect combination of sophistication and glamour. The “I hate Camping” collection (2006) for Puma included several products designed to provide the most relaxing and playful outdoor experience you can have in the city. The Villa is a gazebo-style lounge tent that creates a comfortable hang-out and party space anywhere it travels. The Cool Case is a multifunctional roller case with insulating properties that keeps drinks cold and gourmet food items fresh for your picnic or party. The Bubble Lounge is an inflatable air bed that can be rolled up in various modes for lying, sitting, or lounging.

Caption: “I hate Camping” Collection, design by Marcel Wanders for Puma, 2006

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