True vision here is to transform KLM travellers into KLM guests. To realize that premise, a universe of dynamic, ergonomic, beautiful, and practical in-flight tableware was created (2011 to the present). The World Business Class service was designed in 2010 and now combines eclectic contemporary ideas with inspired surprises. This collection includes a range of porcelain plates and bowls, glassware, cutlery, linen, and serving trays with true character. Ceramic bowls feature the Dutch Delft Blue pattern, exemplifying the past, present, and future connection. Careful attention to detail, service experience, operational aspects, including production, loading, and food preparation, as well as environmental considerations, such as weight reduction, inform every design aspect. The collection has been enriched with a Japanese and Indonesian service.

Caption: World Business Class Service Collection, design by Marcel Wanders for KLM, 2011-present

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